Say what a visitor should end up with, and which part of it is awkward. The awkward part is what makes the questions branch instead of marching everyone through the same list.
If you already know how it should look - dark, square corners, in tiles - say that here too. By default it takes all of that from the page it lands on.
Widgio writes a first draft. It can get things wrong; you edit everything after.
Four or five short questions about your business, then it builds from the answers instead of from a guess. Slower, and better.